Your partner on the ground for China's manufacturing strength

We find the right manufacturer for you

Through long-standing relationships with leading Chinese manufacturers in baby products, pet care, home and living, medical supplies and energy storage, we open doors that are hard to reach from Europe.

We develop products to European standards

From specification and samples to certification, packaging and manuals in local languages, we make sure your product is ready for the European shelf before production starts.

We keep quality under control before it ships

Our team in Wuhan's Optics Valley coordinates sampling, production follow-up and pre-shipment inspection, so problems are solved at the factory, not at your customer's door.

We take on import and compliance

As a German company we can act as your importer, handle customs and take care of the obligations that come with it, from product safety to packaging and recycling rules. Together with our partner tax advisers in Germany, we can also set up your German GmbH and handle bookkeeping and tax filings.

We store and deliver across Europe

Goods arrive by sea, rail or air, clear customs and go into NSR's own warehouse in North Rhine-Westphalia. From there Europe's leading parcel and freight carriers deliver across Europe, with returns handled locally. Our own e-commerce team can also sell your products directly on Europe's major marketplaces.

We run the whole chain on our own systems

Orders, stock and shipments run on NSR's own warehouse management system, and you can follow them online in real time. Our engineers connect it directly to your ERP and online shops, and we use AI for much of the day-to-day work in customer service, order handling and operations. We also run a complete AI-based lead generation system that finds and follows up potential customers across Europe.

WHO WE WORK WITH

Whatever your role in the market, we fill in the part you are missing

CASE STUDIES

Behind every one of these brands is the same NSR

PIXINIBaby · since 2019

A European stroller brand built with a Chinese manufacturer. Launched in Germany, now a leading name in its category across European marketplaces.

NSR delivers: Supply chain · Warehousing · Brand building

VERSAPETPet · since 2019

Plant-based cat litter from a leading Asian producer, sold online and in specialist pet stores across Germany.

NSR delivers: Factory to warehouse · Brand building · E-commerce · Retail distribution and store support

MEXOHome · since 2020

Outdoor furniture that took a traditional factory into European e-commerce and retail.

NSR delivers: Factory to end customer · Brand building

BATTLINKEnergy · since 2022

Commercial and industrial battery storage brand based in Germany, active in the Netherlands, Italy and Bulgaria.

NSR delivers: Market entry and operational support in Europe

SANOVIOHealthcare

An AI procurement platform connecting hospitals in Germany and Switzerland with qualified manufacturers.

NSR delivers: Supply chain (sales by SANOVIO)

ABOUT NSR

NSR: the operating platform between China and Europe

Founded in Munich in 2013, NSR brings together people who have spent their careers in European retail, healthcare and energy, and people who know Chinese manufacturing from the inside. You get one partner who speaks both languages, in every sense. From e-commerce sales to warehousing and logistics, our core teams are NSR's own. We also work closely with UnternehmerTUM in Munich and Maastricht Student Consulting.

Tell us what you want to make or sell

Share your product idea or sourcing need, and one of our partners will get back to you.